Esas Holding Logo
Investment Overview

Peyman is a leading player in the dried fruit, nuts and seeds market in Turkey, a rapidly evolving segment of the broader fast-moving consumer goods sector.

In 2008, Esas acquired a minority stake with controlling rights, becoming the largest single shareholder.

Value-Add
Net Sales (TL in m)
2008
84.2
2012
184.2
2013
197.4
2014
226.1
2015
300.8
Average number of traditional sales points
2014
27,697
2015
33,503
2016
44,230
Identified more than 50 improvement areas during commercial due diligence and completed all initiatives during the investment period
Modernized the manufacturing facility and increased production capacity
Developed nationwide brand awareness with extensive TV campaigns
Strengthened the management team by adding professionals with relevant experience
Created four new sub-brands in order to target different consumer preferences
Launched 21 new products and introduced zip-locked packs
Re-designed the distributorship structure to reach 44,000 traditional sales outlets through 76 distributors
Established strong presence in national and local retailers
+37%
EBITDA CAGR from 2012 to 2015
44,000
Number of traditional sales outlets reached through improved distribution structure
3.4x
Return generated by the sale for Esas
EXIT

In June 2016, the Company was sold to Bridgepoint, generating a 3.4x return.

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