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Investment Overview

Mars Cinema Group is one of the largest movie exhibitors in Europe and the market leader in Turkey

In 2010, Esas invested jointly with Actera, the largest Turkish PE fund

Value-Add
+33%
Revenue CAGR over 5 years (including M&A)
26 million
Admissions grew from 12 million to 26 million in 6 years
4.8x
Return generated by the sale for Esas
# of screens
2012
484
2013
543
2014
595
2015
736
# of admissions
2012
15.2
2013
18.3
2014
22.4
2015
25.6
Converted the network to fully digital with nationwide IMAX exclusivity
Strengthened the management team by adding professionals with extensive international experience
Grew the Company to become the market leader in box office, cinema advertising and movie distribution
Merged AFM and Mars Cinema in one of the largest mergers in Turkey
Started cinema advertising and movie distribution businesses
Increased the number of locations from 45 to 83 and grew admissions from 12 million to 26 million
EXIT

In June 2016, the Company was sold to the CJ Group of Korea for a total consideration of $800 million, one of the largest private equity exits in Turkey

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