Peyman is a leading player in the dried fruit, nuts and seeds market in Turkey, a rapidly evolving segment of the broader fast-moving consumer goods sector.
In 2008, Esas acquired a minority stake with controlling rights, becoming the largest single shareholder.
Average number of traditional sales points
Identified more than 50 improvement areas during commercial due diligence and completed all initiatives during the investment period
Modernized the manufacturing facility and increased production capacity
Developed nationwide brand awareness with extensive TV campaigns
Strengthened the management team by adding professionals with relevant experience
Created four new sub-brands in order to target different consumer preferences
Launched 21 new products and introduced zip-locked packs
Re-designed the distributorship structure to reach 44,000 traditional sales outlets through 76 distributors
Established strong presence in national and local retailers
EBITDA CAGR from 2012 to 2015
Number of traditional sales outlets reached through improved distribution structure
Return generated by the sale for Esas
In June 2016, the Company was sold to Bridgepoint, generating a 3.4x return.